Field Marketing Manager will manage the professional execution of events and marketing activities that directly support the corporate marketing strategy.

To be successful, the Events Marketing Manager will work closely with the Marketing Program Managers from the market segments, as well as with
the corporate leaders of each of the major marketing groups. Plan, manage and execute all operational and logistical functions related to webinars

and face to face events including work with Program Managers and Product/Industry marketing teams, Sales and  other functional leaders to develop and execute events.

 

Maintain a project plan and vision, being aware of other events going on at the same time. Work closely with the sales teams and database manager
to generate invite lists. Develop agendas and manage participation of all presenters. Development of marketing materials to include web-based materials
including electronic invitations online registration, etc. Collaborate with marketing communications to ensure appropriateness of presentation content, look and feel.
Arrange and manage webinar trial runs with principal parties. Act as moderator and technical help during web-based events.

Track and measure program objectives. Manage the process of entering and tracking leads and prospects in sales database and successfully disseminating leads to sales or product marketing. Develop post-event reports and analyses to determine effectiveness of each event as well as recommendations for similar events.
Manage relationships with existing vendors and source new vendors as necessary.

Intimate knowledge of web-based event production.

Thorough understanding of event and meeting production.
Proven ability to plan, manage and execute multiple projects/events simultaneously.
Strong working knowledge of marketing and communications fundamentals.
Detailed working knowledge of Microsoft Word, Excel and PowerPoint.