Essential Responsibilities for Marketing Analyst Include:

-Create and coordinate weekly and daily select seasonal direct marketing activity reports.
-Extract and input data from multiple internal and external data sources and generate key metrics for program performance.
-Provide analytical perspective on results, identify trends and share recommendations.
-Maintain a workflow project planning calendar of promotions and events in order to anticipate reporting needs
-Maintain system of assigning and tracking coupon codes for accurate reporting; ensure that codes are executed correctly with counterparts in technology, store operations and creative.
-Work with technology team to identify and resolve reporting issues
-Create ad hoc reports to measure additional marketing activity as required and develop store allocation plans for selected in store marketing materials.
-Access customer database to update customer information, produce monthly database activity report and generate customer lists for marketing
 activity such as customer e-mail blasts and direct mail campaigns
-Collaborate with marketing, merchandise planning, store operations, and technology teams as needed on cross-functional projects
-Work with Senior Director of CRM to understand marketing program objectives and advise best program structure, testing strategies, and analysis      method for performance measurement
-Analyze customer response to marketing programs with focus on sales, incremental sales and profitability. Translate data into key findings and
 actionable recommendations for future strategy.
-Generate high-level seasonal summaries of key marketing programs visualized in presentation format
-Track customer segment performance including customer attrition, migration and growth
-Partner with database management team to monitor customer database health
-Develop standardized automated reporting