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Job Title: Marketing Analyst
Location: Massachusetts, Boston
Discipline: Analyst
Reference: NBCTF8545
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Description: Marketing Analyst is responsible for measuring and analyzing marketing performance. Marketing Analyst delivers weekly / monthly marketing performance reporting including flash reports, dashboards and ad hoc marketing reports. Marketing Analyst designs and implements models and customer segmentation to support decision making and marketing activities. Provide marketing analytic leadership and internal input for marketing strategies/campaigns. Marketing Analyst will provide critical analysis for customer and market trends and perform competitive and pricing analysis.
Marketing Analyst will develop analysis and customer segmentation strategies for marketing programs and campaigns. Work closely with business and IT to ensure capture, interpretation and understanding of data. Provide analytic marketing support for communication strategies and plans.
Qualifications: Bachelor Degree in Marketing. MBA required.
6+ years experience in marketing analysis.
Solid experience in market segmentation, database marketing, campaign management, statistical methodology, predictive modeling and data management,
business intelligence & reporting.
Microsoft Access, Excel
Strong negotiation skills.
Crystal Ball, Cognos, Business Objects
Extensive project management experience
Apply to: Click Here
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