RRAO6961
Director Data Strategies
Ann Arbor, MI
The company is a technical marketing consultant company providing a multitude of services to the pharmaceutical industry, such as:
The Director Data Strategies will be a hands on manager who will better leverage the company’s vast data assets to improve operational efficiencies, quality of deliverables and market position through improved capture, storage, analysis and delivery of company data to their clients. The key to the role is interpretation of marketing campaign data (sometimes linked to RX claims data) for clients. The position is responsible for managing all of company data assets, strategies and initiatives including data collection, storage, reporting and analysis for a post program process.
Basic Responsibilities:
- Work with Sales and Product Management leadership to continually enhance Post Program data collection, analysis, measurement and reporting tools and strategies
- Enhance marketing and campaign measurement capabilities for our clients
- Meet with clients on a regular basis to present and interpret program results, opportunities for improvement.
- The ability to work with RX claims data integrated with our content to provide value add feedback to our clients
- Working closely with the sales team and our clients to interpret marketing campaign results
- Conduct periodic needs assessment among key company executives in order to continually improve the ability to meet organization requirements through data strategies and analyses
- Work with Operations, Media and Technology to optimize the data capture, storage and reporting strategies for quality management, corporate reporting and daily operations
- Work with Corporate and Consumer Marketing Departments to leverage company data assets for marketing purposes among clients and consumers
- Streamline report production and maintenance
- Better leverage company data assets to provide better insight to company performance as well as product enhancements
- Comfortable explaining measurement methodologies and measurements to customers
- The confidence and experience to meet with clients to discuss and interpret measurement results and assist sales and product management in converting prospects to clients
Minimum Requirements:
The individual should have 7 or more years of data analysis, data management experience in the pharmaceutical industry
The individual should have experience measuring marketing campaigns and interpreting results (a plus if they have interactive experience) for clients
The ability to establish measurement methodologies and make suggestions for improvements/changes to marketing campaigns/advertising programs
Comfortable interacting with customers and explaining/discussing measurement methodologies and interpreting results for customers
Experience with Direct to Consumer advertising.
Management experience and ability to work in a fast paced environment
Comfortable driving change in an organization
A well organized deadline oriented individual
Strong presentation skills
